This is a business partnership. It may seem like a hassle, but a signed agreement can be helpful in protecting both parties from a legal perspective. It also provides a document that both of you can refer to in the event of any disagreements or misunderstandings.
There are online templates available, but it’s best to consult a lawyer. Some items you might want to consider including are:
The duration of the partnership
Exclusivity—can the influencer work with other similar/competing brands?
Specific type of content you’re looking to create
Specific messages you want to include
What the influencer can or cannot do and say during the campaign duration
How long the influencer should leave the content up
Where they should be posting the content (important if the influencer works on multiple channels)
Who the content will belong to
Amount and terms of compensation
Specific tracking method
Recommended reading: How to Create a Flawless Social Media Influencer Contract
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
2. Collaborate, don’t control
Plenty of brands make the mistake of dictating what an influencer should or shouldn’t say. This results in an inauthentic ad that doesn’t convince their audience.
The influencer’s audience is theirs—they know what their audience wants. As a brand, you’re there to provide direction, key messages/pointers, and your brand guidelines. Don’t micromanage the content. Trust the influencer to come up with something that’ll be irresistible and promotes your brand well. Even better: give a tour of your product or teach them how to use it so they can talk about it naturally.
That said, don’t be afraid to ask the influencer for the first draft and a few rounds of edits. You’d want to make sure you are able to correct any errors before the content goes live.
3. Follow regulatory guidelines
Depending on the country you and your influencer are working in, you may have to disclose that the content created is an ad. For example, the Federal Trade Commission in the U.S requires all influencers to disclose publicly and in an easy-to-spot place that they’ve been paid to promote the product.