Do you really understand the operation of your event? (one)

A few days ago, an operator sent me an offline event operation plan and asked me what I thought? In order to explain the problem more simply, I will not send out the activity plan, but briefly talk about the structure of this plan:

This is the template for most of the activities. In fact, if you search the Internet about how to do an activity plan, most of the search results are phone number list similar to this template.

If this type of plan is used as an entry-level activity plan, it is indeed sufficient. By filling in the templated information, the key nodes of an activity on the timeline can be clearly explained.

This is also an operational execution plan that is often used within the operations team. But can this plan alone explain an activity?

I don't think so. The fundamental reason is that it is just simple to push the activity operation step by step to the execution level, but it is not deep enough to understand the inner nature of the activity operation.

So, what exactly is the core of activity operations?

In fact, the operation of the event is similar. For online and offline, the only difference is the position of the event, but the inner soul of the event is the same.

The external manifestation of event operation is to promote the event layer by layer, but the truth behind it is all about the operation of people! So, it's a bit of putting the cart before the horse to focus solely on how activities move from one segment to another.