E-commerce is one of the fastest growing sectors and is often Photo Retouching perceived as dominated by things like Amazon and Walmart. However, with the right marketing strategy, even a small e-commerce website can get a significant percentage of customers. That's where technical SEO comes in. This is important for improving the searchability of online stores. Here are 20 technical SEO tips to help you increase your web traffic and generate more sales. 1. Site structure The structure of your site should allow visitors to easily Photo Retouching access your content.
Keep important pages within 3 clicks of your home page. Photo Retouching The ideal site structure is: Home Page> Categories> Subcategories> Products You can avoid adding subcategories to small sites. Make sure that each product belongs to only one category or subcategory. Similarly, the URL structure should be clear and consistent. Good Bad Continue reading below For example, if you are selling a Samsung Galaxy M30 smartphone, the URL might look like this: However, try to keep the URL length less than 160 characters. 2. structure The structure of e-commerce URLs can be quite messy. Various types of tags and strange code will appear. The following is an example of an e-commerce URL that can be used for some work. Poor e-commerce URL Ideally, the URL structure should be very readable and give the user a clear understanding of what the page is. advertisement Continue reading below Well, this is certainly easier Photo Retouching than it sounds. We recommend that you follow the formula below.
Category page: your -name (category page) Subcategory Photo Retouching page category-name/subcategory-name Subcategory page: -name/subcategory-name/subcategory-name Product category-name/subcategory-name/subcategory-name/product Suppose you sell groceries online. The e-commerce URL looks like this: Category page: Subcategory page-stuff As a general guideline for e-commerce URL structure: